MBA (MARKETING)
CURRICULUM
MBA program is designed to give the student an ability to develop their career to its fullest potential, at an accelerated pace. The student will understand the global, environmental, political, economic, legal and regulatory context for business and develop the capacity to apply knowledge in new and unfamiliar circumstances through a conceptual understanding of relevant disciplines. The program will provide intensive theoretical and practical knowledge of management along with relevant case studies and technical knowhow. With a full range of specializations available, students have the opportunity to select a management program that is ideally suited to their needs.
SPECIALIZATION
Human Resource
ELIGIBILITY
The Online MBA Program is open to fresh graduates as well as in-service candidates. Further, it is open to all citizens of India, who are willing to take examinations in India and satisfy the following conditions:
i) IN-SERVICE CANDIDATES
< >The candidates should have passed Bachelor Degree Examination of minimum three years duration or graduates from allied subjects like Faculty of Engineering / Technology, Medicine, Pharmacy, Law and Architecture from any University recognized by UGC with a minimum 2 years of experience at executive / supervisory level; ORAny working person with a professional qualification (i.e., CA / CMA / CWA / CS) with a minimum 2 years of experience at executive / supervisory level. ANDSuch candidates shall submit a Service Certificate certified by the current employer, stating their designation, length of service, etc. Further, a No Objection Certificate (NOC) has to be produced from such employer.The candidates should have passed Bachelor Degree Examination of minimum three years duration from any University recognized by UGC with 50% marks (5% relaxation is allowed in the case of reserved categories).The graduates from allied subjects like Faculty of Engineering / Technology, Medicine, Pharmacy, Law, and Architecture of any University recognized by UGC with 50% marks (5% relaxation is allowed in the case of reserved categories)Any person with a professional qualification (i.e., CA / CMA / CWA / CS).
PROGRAM STRUCTURE
1st Semester |
Management Process |
Managerial Economics |
Business Environment |
Management Accounting |
Managerial Communication |
Information Technology for Managers |
2nd Semester |
Organizational Behaviour |
Financial Management |
Marketing Management |
Human Resource Management |
Operations Management |
Quantitative Techniques |
3rd Semester |
Business Ethics & Corporate Governance |
Strategic Management |
Management Information Systems |
Entrepreneurship Development |
Operations Research |
International Business |
4th Semester |
Innovation & Knowledge Management |
Performance Management |
Labour Laws |
Management of Industrial Relations |
International Human Resource Management |
Project Report |
CURRICULUM
MBA program is designed to give the student an ability to develop their career to its fullest potential, at an accelerated pace. The student will understand the global, environmental, political, economic, legal and regulatory context for business and develop the capacity to apply knowledge in new and unfamiliar circumstances through a conceptual understanding of relevant disciplines. The program will provide intensive theoretical and practical knowledge of management along with relevant case studies and technical knowhow. With a full range of specializations available, students have the opportunity to select a management program that is ideally suited to their needs.
SPECIALIZATION
Marketing
ELIGIBILITY
The Online MBA Program is open to fresh graduates as well as in-service candidates. Further, it is open to all citizens of India, who are willing to take examinations in India and satisfy the following conditions:
i) IN-SERVICE CANDIDATES
< >The candidates should have passed Bachelor Degree Examination of minimum three years duration or graduates from allied subjects like Faculty of Engineering / Technology, Medicine, Pharmacy, Law and Architecture from any University recognized by UGC with a minimum 2 years of experience at executive / supervisory level; ORAny working person with a professional qualification (i.e., CA / CMA / CWA / CS) with a minimum 2 years of experience at executive / supervisory level. ANDSuch candidates shall submit a Service Certificate certified by the current employer, stating their designation, length of service, etc. Further, a No Objection Certificate (NOC) has to be produced from such employer.The candidates should have passed Bachelor Degree Examination of minimum three years duration from any University recognized by UGC with 50% marks (5% relaxation is allowed in the case of reserved categories).The graduates from allied subjects like Faculty of Engineering / Technology, Medicine, Pharmacy, Law, and Architecture of any University recognized by UGC with 50% marks (5% relaxation is allowed in the case of reserved categories)Any person with a professional qualification (i.e., CA / CMA / CWA / CS).
PROGRAM STRUCTURE
1st Semester |
Management Process |
Managerial Economics |
Business Environment |
Management Accounting |
Managerial Communication |
Information Technology for Managers |
2nd Semester |
Organizational Behaviour |
Financial Management |
Marketing Management |
Human Resource Management |
Operations Management |
Quantitative Techniques |
3rd Semester |
Business Ethics & Corporate Governance |
Strategic Management |
Management Information Systems |
Entrepreneurship Development |
Operations Research |
International Business |
4th Semester |
Innovation & Knowledge Management |
Consumer Behaviour & Marketing Research |
Advertising & Sales Management |
Retailing Management |
International Marketing |
Project Report |
2nd Semester |
Organizational Behaviour |
Financial Management |
Marketing Management |
Human Resource Management |
Operations Management |
Quantitative Techniques |
3rd Semester |
Business Ethics & Corporate Governance |
Strategic Management |
Management Information Systems |
Entrepreneurship Development |
Operations Research |
International Business |
4th Semester |
Innovation & Knowledge Management |
Consumer Behaviour & Marketing Research |
Advertising & Sales Management |
Retailing Management |
International Marketing |
Project Report |