Course Details
PG Diploma in (Adverting and Public Relation)
Curriculum
- To provide basic and emerging concepts and principles in relation to better decision making in the areas of Advertising and Public Relations.
- To enable the students to integrate various functions with organisational goals and strategies.
Syllabus
| First Semester | Second Semester | ||
|---|---|---|---|
| Code | Paper Name | Code | Paper Name |
| APR- 101 | Communication: Meaning, Principles and Models | APR- 201 | Strategic Public Relations and Management |
| APR- 102 | Introduction to Advertising & Public Relations | APR- 202 | Corporate Communication |
| APR- 103 | Public Relations principles and objectives | APR- 203 | Tools of Advertising & Public Relations |
| APR- 104 | Brand management and Strategy in advertising | APR- 204 | Project Report/ Viva- Voce |
Eligibility
Graduation in any stream
# Registration fees, Examinitaion fees & Other fees will be Charges as per the University / Institute .
| COURSE FEE |
|
Rs. 4,150.00 Per Sem |
 |
